All posts by johnmichael

Patient Payment Collection Policy Mistakes to Avoid

As someone who represents physician practices and writes many of the financial policies presented to patients, it’s always an interesting experience for me to go to my own physician’s office (who I do not represent) and be on the receiving end of similar financial policies.
Last month I went to my doctor’s office and checked in at the front desk. I was asked for my insurance card and my credit card. When I asked why I had to provide a credit card, staff said there was a new policy and that I would now be billed immediately if my insurance did not pay, but “not to worry,” as I would receive a call first to let me know!
Being somewhat familiar with how these policies typically work, I asked for a copy to review. Generally, this practice’s approach is as follows:
1. It expects payment at time of service.
2. It requires a credit card to be kept on file, but it makes no charges without notifying the patient. Specifically, the practice can leave a message and no actual communication is required with the patient as to the status of the insurance claim.
3. According to the practice, because state law (in this case) requires insurance carriers to pay claims within 30 days, if my carrier does not comply with state law, it’s the patient’s responsibility to contact the carrier if the practice is not paid within 30 days. Otherwise, the practice charges the patient’s credit card.
Aside from the short period provided for the insurance company to pay (even 30 more days would probably not be enough in many states, no matter what the law says), the expectation that patients contact their insurance as a first step is simply unreasonable. In this particular practice, which is large and maintains a sophisticated billing staff, placing this immediate responsibility on the patient (in my opinion) is premature.
This practice’s policy is that it will submit to insurance and, as such, it needs to have an appropriate policy to allow time for payment. Otherwise, it should require its patients to submit claims on their own without pretense of handling the paperwork on the patient’s behalf.
Even if the above process is acceptable to some, I think the practice must consider the manner in which it presents the process to patients, both in the wording of any statement and the terminology used by the front-desk staff. This is especially important as a patient’s evaluation of his physician/practice is often tied to front-desk experiences and even incentive compensation arrangements.
Consider the following in developing your practice’s policies:
1. The front-desk personnel should explain that there is a new policy and why it has been put in place before simply demanding a credit card.
2. Office staff should actually be able to explain the policy and answer patient questions. They should not become defensive if a patient requests clarification. This comes with proper staff training and role playing. In this case, the office staff was hostile when I asked them to explain the policy and their responses were incorrect (i.e. did not match the policy itself).
3. Is your policy reasonable? Is your practice’s expectation, regardless of what state law provides, realistic? Given delays caused by healthcare reform, this policy is almost guaranteed to allow the practice to charge the credits cards of all patients. Having the patient call is not going to change the carrier’s timeline or cause the carrier to lose the patient as a beneficiary. However, charging a patient’s credit card after 30 days with no effort on the part of the practice to reach out to the carrier will challenge the patient’s feelings about remaining with this medical practice.
I am completely sympathetic to struggles practices face in collecting accounts receivable. However, in my view, being unnecessarily aggressive can be off-putting to patients. There is a cost to doing business and it’s a burden to be shared between patient and practice, not off-loaded to patients who are unlikely to understand the process.
While the importance of collecting in an efficient manner is undeniable, a policy that balances respect for the patient and a realistic timeline for payment is ideal.

By: Ericka L. Adler

- Source: http://www.physicianspractice.com/medical-billing-collections/patient-payment-collection-policy-mistakes-avoid#sthash.yGxejJCV.dpuf

Three Facts Physicians Should Know About Overpayment Liability

If there is one thing that is certain in the healthcare industry today, it’s the increasing number of audits and recoupment actions. Every day my colleagues and I receive notices from CMS detailing new investigations and recoupment actions. Accordingly, many of our clients have become increasingly concerned about their actions, and how the actions of other practice physicians can impact liability for the practice as a whole. Their general concerns are not liability for fraud or illegal conduct, but simple, unintentional overpayments.
Below are some of our physicians’ most commonly asked questions and our answers related to these issues:
1. What liability does a practice have for recoupment of payment for services rendered by its physician providers?
Under Medicare, and assuming the services were billed under a number assigned to the practice, Medicare will look to the practice for the recoupment of payments for services rendered by its employed physicians. For independent contractors, however, Medicare can look to both the practice and the independent contractor for recoupment, as Medicare policies dictate that independent contractors only can assign their right to receive payment to the practice if they maintain “joint and several” liability for overpayments. If you’re an independent contractor physician, you should pay attention to the group’s billing practices to minimize your exposure.
For non-Medicare payments, the provider agreement with the payer controls recoupment. Generally, however, the payer will recoup payments from the party who received such payment. Accordingly, if the physician’s services were billed under the practice’s billing number, then the practice likely would be responsible for the recouped amount.
2. What happens if the practice no longer provides services and dissolves?
Medicare and other payers have no greater claim to recoup money owed to them than any other creditor upon dissolution. Once the practice dissolves and all assets liquidated, payers likely will not be able to recoup any amount from the practice. They may, however, attempt to collect through other methods.

If the physicians form a new practice after dissolution, a payer may successfully argue the new entity is a successor to the prior entity, and therefore, it should be able to look to the new entity to recoup the amounts due. Whether the two entities are so closely related as to be deemed successors is very fact-specific and varies from state to state. If your practice intends to defeat a recoupment action by going out of business, you should consult legal counsel to avoid successor liability.
If an overpayment is attributable to the services of an independent contractor of the practice, then Medicare can look to the independent contractor for payment as set for above. Again, a commercial-payer’s ability to act accordingly is dependent upon the specific payer agreement.

Under limited circumstances, a payer may attempt to obtain amounts owed by the dissolved practice from its individual owners. This concept is known as “piercing the corporate veil” and occurs when a practice-entity operates in such a way that it is not deemed separate and distinct from its owners. The ability for creditors to hold owners liable for the debts of an entity under this doctrine is uncommon, but still is a theoretical possibility. Accordingly, it is important to follow the advice of legal counsel when forming and operating your practice as a corporate entity.
3. If a physician is employed by two practices, can payers offset overpayments attributable to services provided by such physician on behalf of Practice A from payments attributable to services provide by physician on behalf of Practice B?

There is no clear law or policy allowing Medicare to recoup funds owed by one practice from another when the services were provided by the same physician. Any right a commercial payer has in this regard likely would be set forth in the payer agreement.
As illustrated by the foregoing, whether a physician is liable for an overpayment is not determined solely by whether such action is attributable to that physician. If you practice medicine through a group, you should always remain informed of the billing practices and actions of your colleagues to minimize your legal exposure.

By: Ericka L. Adler

– Source: http://www.physicianspractice.com/medical-billing-collections/three-facts-physicians-should-know-about-overpayment-liability#sthash.5A02n6sG.dpuf

Keep Your Medical Practice in the Black During the ICD-10 Transition

You may have heard some pretty scary talk about how implementing the new ICD-10 coding system could be very expensive, possibly even bankrupting small medical practices. However, if you are smart and well-prepared, you can not only survive the transition, but benefit from fairer reimbursement in the long run.
“Fears of bankruptcy might be extreme, but this transition could have a significant impact on finances,” said Asia Blunt, practice management strategist at the American Academy of Family Physicians.
According to a new analysis from the AMA, the costs of implementing ICD-10 for physician practices could be significantly higher than previously estimated. New estimates range from $56,639 to $226,105 for small practices and $213,364 to $824,735 for a medium-sized practice. Beyond the cost of software upgrades, new paperwork, and staff training, the biggest potential for losses will be denied claims during the early days of the new system. CMS has estimated that claims denial rates could increase 100 percent to 200 percent in the early stages of coding with ICD-10, according to the AMA.
The way to minimize denied claims is by being sure your staff is well-trained. With proper training on the new codes, the learning curve shouldn’t be too steep, but it is essential not to wait until the last minute to start getting ready. “I’m frightened when a practice tells me that they plan to start training in August,” says Brenda Edwards, CPC, an AAPC ICD-10 trainer. “That’s too late. You need to begin training earlier to allow time to become proficient before [the Oct. 1, 2014 deadline].”
Blunt also recommends having a claims denial process in place. When a claim is denied, and many will be at first, locating the problem — asking if it is a coder issue or a payer issue, for example — can make it easier to correct problems and prevent future denials. It’s always a bad idea to not follow-through on denied claims, but that could be disastrous following the ICD-10 transition.
While denied claims might be the source of the biggest losses, they certainly aren’t the only place where an unprepared practice can lose money. A savvy practice will also be prepared for hidden costs or costs they may not have thought of. Some are relatively small. For example, certified AAPC coders will be required to take an ICD-10 proficiency assessment, and there is a fee for this. Other hidden costs are larger and more difficult to quantify, such as the cost of lost productivity while employees are training.
Another unpleasant surprise can come when vendors don’t have the software upgrades completed in time, or if the upgrades aren’t suited to the particular needs of your practice. Edwards recommends getting in touch with both your EHR vendors and your payers to make sure that not only will they be ready on time, they will be ready in time for you to have a trial run of the new systems well ahead of the October 1, 2014 deadline. You don’t want to wait until then to find out that your vendor left out the very codes you need the most.
Even with the best preparation, some things will inevitably go wrong.
“The AAFP is recommending that practices have at least a three-month cash reserve,” said Blunt. “If they have the capability to have additional cash reserves, that would be better. However, if they have at least a three-month reserve, this should be sufficient time to identify any problems with payers and claims transmission and resolve them,” she said.
Ideally, of course, you won’t need that much extra cash. Thorough preparation is the key to sailing through this transition with your finances in good shape. Of course, truly astute practices are taking the long view. Even if they do have to cover some losses in the short term, the ICD-10 codes, with their more specific diagnoses should allow for more accurate claims resulting in more equitable reimbursement in the future.

By: Avery Hurt

– Source: http://www.physicianspractice.com/medical-billing-collections/keep-your-medical-practice-in-the-black-during-icd-10-transition#sthash.lhOq2hFb.dpuf

ICD-10: More Questions than Answers

Only 273 days away from New Year’s Day, medicine as we know it will change drastically. As much as we would hope for another delay, there are promises that ICD-10 will not be delayed any longer. It is really hard to know who and what to believe about ICD-10, but one thing is sure: It’s going to happen and everyone is dreading the transition.
We are all being told to start getting ready. I’m not sure what exactly that means. I have read the articles and listened to talks about getting ready. I just don’t think that it will be real for me until it is really here. I tend to be a hands-on learner. Until a system has actually gone live, it is hard to me to absorb what I must do since it doesn’t actually count (I don’t do well in the theoretic realm).
For pediatrics, I was perversely hoping that we would get some more specific codes because there are many times where I am forced to pick a code, all the time telling the parents that their child doesn’t exactly have that diagnosis but it is the closest I can get. Evidently, the total number of pediatric codes is decreasing. Fabulous! We get to continue putting square pegs into round holes. On the other hand, I really feel sorry for the orthopedic surgeons. Some of their codes are going from a single code, to more than 500 choices. That is really going to slow down their delivery of care. I guess it is feast or famine.

I know that as a provider, I will need to do my part in making sure the codes are accurate to the best of my ability. Then it is up to my coders to confirm that I got it right before sending it out to the insurance companies. We currently have two full-time biller/coders for just over 13 full-time providers. When I lay awake at night thinking about the transition, I fear that we may not have enough coders. A good coder is really hard to find … imagine the difficulty trying to find one for pediatrics!
Most of us have an EHR at this point. Is your EHR provider giving you information and updates about how they are going to comply with the change? Have they let you know how they are going to support you during this transition? Have they shown you their solution for the conversion from ICD-9 to ICD-10 yet? I certainly hope that your EHR company is prepared and ready to help you.
So let’s presume that all the providers, outpatient offices, and electronic records are ready to go with ICD-10 on Oct. 1, 2014. What about the insurance companies? Are they going to be ready to process these claims? Judging by some experiences with HIPAA 5010 implementation, I have my worries that they will be truly ready. And what about all these new plans starting this year as part of healthcare reform? Will they be ready for the transition?
If the payers are not ready, ultimately medical practices will suffer. Cash flow will possibly have a huge slow down. This is occurring during the fourth quarter, at year’s end. This is the worst time. We are planning on budgeting carefully in order to have enough cash on hand for our end-of-year expenses.

And then there are the government based-programs: Medicare and Medicaid. Should we take comfort or fear from the way the introduction to the Affordable Care Act was handled in October of this past year? It took two months to get the website up and running efficiently and that took intense media and political pressure to make it happen. If Medicare and Medicaid are not able to handle the transition, do you think that the public and government will be as worried about our billing challenges as they were with the rollout of healthcare reform?
I think that the most important things is to remain calm (I feel like emblazoning that on T-shirts for all the staff to wear on Oct. 1). Yes, we will all slow down as we wade our way through this new system of passing information from our office to the insurance companies. Yes, the reimbursement will likely be delayed in arriving to our offices. Yes, we will probably all have headaches and heartburn from October through December 31st. But like any transition, we will get through it. And as the head of your practice, keeping a calm demeanor will go a long way to reassuring your staff that “this too will pass.”

By: Rebecca Fox, MD

– Source: http://www.physicianspractice.com/medical-billing-collections/ICD-10-more-questions-than-answers#sthash.afpSyeLd.dpuf

More Insights into the Health Insurance Exchange Plans and Their Tricks

A few weeks ago, I wrote about problems with the plans offered through the health insurance exchanges. The more we see how claims are processing, the more confused the entire system seems.
It reminds me of my high school computer programming class where I had to use “If/Then” statements:
• IF you have a contract with Blue Cross THEN you should be able to accept Blue Cross patients.
• IF this is a plan falling under the ACA, THEN that above statement is not necessarily true.
• IF the Insurance Exchanges get enough complaints from their new enrollees THEN they might consider adding you to their network honoring your current rates (and they lose money).
• IF they put you as in-network THEN you should be informed (but are not).
One of the big problems is that many physicians, labs, and private practices are not in these narrow networks found in the plans. This has resulted in the patient paying their monthly premiums, going to their doctors and receiving a large bill since it was processed out of network.
I actually have an employee who was looking for an exchange plan for her husband. A broker called her and pitched a Blue Shield plan (which we have been struggling so much with). He said, “I have not heard of any problems with Blue Shield.” She opted out of that plan since she is well aware of the problems patients are having due to the narrow networks.
One of our patients has switched plans three times in two months trying to find one where we are in-network with Blue Shield. He keeps striking out.
Brokers are making a commission in these plan “sales” and patients are paying the price.
A new plan emerged this past week: an EPO. We’ve had EPO’s in the past. Patients with EPO plans have very few out-of-network benefits except emergency and catastrophic. So, then we have to turn the patients into cash patients, and all of the money that they’ve spent to buy this plan means absolutely nothing.
They want to yell at us, understandably so, but this is our (and your) opportunity to take control. You know you are a professional who deserves to be paid for your services. This is when you train your staff to “sell your practice” to the patient. What sets you apart? What makes your practice worth the patient paying cash?
As more patients encounter out-of-network problems, your practice will need to educate them in what out of network and in network mean. These new exchanges and the brokers are not going to share this information with patients.
It’s not your fault, it’s not patients’ fault. This is your chance to retain that referral and prove your worth.

By: P.J. Cloud-Moulds

– Source: http://www.physicianspractice.com/medical-billing-collections/more-insights-health-insurance-exchange-plans-and-their-tricks#sthash.Hi78sXy0.dpuf

Obscure Obamacare Rule Puts Many Physicians at Financial Risk

The AMA just announced that physicians and other providers participating in the federal and state health insurance exchanges may not be paid if patients don’t pay their premiums due to a 90-day “grace period” before the policy can be canceled. The AMA says this is a “little known” rule. Hundreds of thousands of physicians and other providers eschewing exchange patients have known this since 2010. Physicians and providers who did not know, need to.
That’s because the Affordable Care Act gives people signing up under healthcare.gov or state insurance exchanges three months to pay their premiums, and to be “fully insured” during that period whether they pay or not.
Insurers are on the hook for benefits for the first month, and providers for the other two. In fairness, insurers are supposed to notify providers if premiums have not been paid. In reality, the programming that is supposed to provide that information largely hasn’t been written yet and what has doesn’t work so well.
Insurers are indemnified for 80 percent of any losses by law. Physicians and other providers are on their own.
Considering that pre-existing conditions must be covered by law, this 90-day free ride can run up some real bills and stick you with them even though services were approved by you in good faith. “Good faith” is the part insurers and providers are bound by, but the exchanges are not.
So, how can practices protect themselves, short of dropping out of exchange plans?
Legally, you can’t other than requiring copays and deductibles at the point of service to mitigate the risk.
For those of you who have been excluded from the insurance exchange plans, a thank you note to the insurer is probably in order.
Those of you who have been included in insurance exchange plans need to continue with open eyes, extreme caution, and ensure your voter registration is in good order.
Candidates promising to fix the multitude of unfunded mandates are sure to be popular in the healthcare community

By: James Doulgeris

– Source: http://www.physicianspractice.com/medical-billing-collections/obscure-obamacare-rule-puts-many-physicians-financial-risk#sthash.BKMlT2db.dpuf

Clearly separate documentation when appending modifiers -25 and -59

Modifiers. They’re those pesky numbers that coders must append to a code in order to ensure proper reimbursement. What modifier is most appropriate? Does documentation support its use? Could the practice successfully defend its usage during an audit? These are just a few of the questions that coders regularly.

During AAPC’s 22nd annual HEALTHCON conference held earlier this month in Nashville, TN, two healthcare attorneys participating in a legal trends panel discussion cited modifiers as the top compliance concern facing today’s practices. They specifically flagged modifiers -25 and -59 as being particularly challenging.

Katherine Abel, CPC, CPB, CPMA, CPPM, CPC-I, director of curriculum at AAPC, talked about these and other modifiers during a presentation given to a room filled with dozens of physician practice medical coders. Following is some of the advice she provided.

Modifier -25
Modifier -25 denotes a significant, separately identifiable evaluation and management service that a physician or other qualified healthcare professional performs on the same day that he or she performs another procedure or service.

To correctly append modifier -25, coders must know the global period for each CPT code, including the typical pre-, intra-, and post-operative services included with each procedure, as these services are not separately billable, said Abel. Coders can easily search the entire fee schedule for this and other information about specific codes.

When coders append modifier -25 to an E/M code, carriers will pay for both the medically necessary E/M service as well as the procedure. Abel said coders should keep this in mind because the modifier can trigger overpayments if appended improperly. However, the modifier can also increase revenue if used correctly.

She urged coders show providers an example of how small overpayments due to this modifier can add up over time, resulting in thousands of dollars inappropriate payments annually.

For example, when coders report 20610 ($60.90) with 99213-25 ($73.08), they’ll receive a total of $133.98.

“A provider may look at an individual instance of $73.08, but if you annualize it an apply some of the penalties you can get from doing this, it gives [providers] a bigger picture to look at to help them understand what it is their doing and the risk they’re putting themselves at.”

Abel urged coders to keep in mind that E/M services performed on the same date of service as a minor surgical procedure (i.e., a procedure with a global period of 000 or 010 days) are generally included in the payment for that procedure. She cited this example of improper use:

A patient complains of left knee pain. A physician evaluates the knee and determines that the patient would benefit from arthrocentesis. The physician gives the patient an injection and schedules a follow-up visit for one month.

In this scenario, the evaluation and management is not separately billable in addition to the injection, said Abel.

However, she noted that payer policies pertaining to modifier -25 may differ. Each payer may have different criteria for usage as well as items that don’t meet those criteria. For example, BCBS of TN specifies that coders cannot append modifier -25 when a physician performs a minor procedure. BCBS of Alabama states that the decision to perform a minor procedure is a pre-requisite of appending modifier -25. Clearly, these two policies contradict one another.

Aside from checking payer policies, Abel also urged coders to literally separate the documentation of the E/M service from the procedure in order to better understand whether the E/M service could be billed separately. She suggested using a highlighter to identify documentation pertaining to one of the two services. Then ask whether there is enough documentation remaining to support reporting the other service.

“When you separate it out like this, it is very clearly seen,” she said. When appealing denials for modifier -25, coders can then attached this note with highlighted documentation to bolster support for their appeal letter.

Another suggestion was to simply ask physicians what pre- and post-operative services they normally include with certain procedures. This makes it easier to identify instances in which physicians go above and beyond what might normally be considered part of the procedure.

She referred coders to the National Correct Coding Initiative (NCCI) Policy Manual for Medicare Services (revised January 1, 2014) for more information and encouraged them to read through the general chapter. She also stated that coders should review the NCCI edits to determine whether modifier -25 may even be applicable. Download the physician—not hospital—version of these edits.

Modifier 59
Modifier -59 denotes a distinct procedural service, including a different surgical session, different procedure or surgery, different site or organ system, separate excision or incision, or separate lesion or injury.

In addition to reviewing NCCI edits and policy manual, Abel urged coders to review specific payer policies as well as Medically Unlikely Edits. Then ask these questions:

• Was the procedure performed in a separate setting, different time, or different encounter?
• Is there sufficient documentation to support the separateness and distinction of the two procedures?
• Was the procedure truly separate and/or is it unusual to perform these procedures at the same session?

As with modifier -25, Abel suggested using different colored highlighters to highlight documentation pertaining to each procedure to make it clear to the payer that each procedure is separate and distinct.

Author: Lisa Eramo

– Source: http://codapedia.com/article_706_Clearly-separate-documentation-when-appending-modifiers-25-and-59.cfm#sthash.Drby3E2A.dpuf

HIPAA: Breaches much more likely to require disclosure under Mega Rule

One of the biggest changes under the HIPAA Omnibus Final Rule – known as the HIPAA Mega Rule – that was finalized earlier this year and took effect last month is a significant change to how you are required to handle breaches of patient protected health information (PHI). The change makes it far more likely your organization will need to report disclosures of PHI.

The final rule essentially forces you to assume that any breach of PHI needs to be disclosed unless you can establish that there is a “low probability” of patient harm from the disclosure. Previously, HIPAA used a “harm threshold” which meant you did not have to disclose a breach unless the breach carried a significant risk of financial, reputational or other harm to the affected party.

You’re now required to do an objective analysis to determine the low probability of harm, considering at a minimum the nature and extent of the disclosed information, the person to whom it was disclosed, whether the information was actually viewed or acquired and to what extent the disclosure was controlled or mitigated, according to analysis published by the law firm Quarles & Brady LLP.

Consider, for example, if a disclosure was inadventently faxed to the wrong physician, who then immediately destroyed the information. Such a breach would likely not have to be disclosed under the low probability standard. However, any breach for which you did not know the possible extent of the breach would have to be disclosed.

If you lost and then recovered a laptop, for example, you likely would not have visibility or confidence into the extent of the breach of PHI and would have to disclose the breach. The same could apply for lost paper records. When data is encrypted, however, you would likely not have to disclose the loss of the data, such as in the case of a lost or stolen laptop.

As a practical matter, the change makes it critical you and your practice safeguard patient data even more closely because it’s highly likely that any loss or breach of PHI would have to be disclosed, including costly efforts to ensure the patient is not adversely affected as a result.

Author: Scott Kraft

– Source: http://codapedia.com/article_647_HIPAA-Breaches-much-more-likely-to-require-disclosure-under-Mega-Rule.cfm#sthash.7s3WKhJi.dpuf

New CLIA-Waived Tests

Providers can now bill for six new tests (4 drug tests and two lipid/glucose panels) that have been approved by the FDA as waived tests under CLIA. CLIA-waived tests are simple tests performed at the point-of-care using devices that are largely exempt from federal requirements, including most training, proficiency testing, and quality control regulations (unless specified as required in the test system instructions).  In order to be reimbursed for these tests, sites must hold the appropriate CLIA certificate and include their certificate number when submitting test claims. The CPT® codes, effective date, and description for each new test are provided below. Except for procedure 82962, all of the new CLIA-waived tests must have modifier QW added in order to be recognized as a waived test.

 

CPT® Code Effective Date Test Description
G0434QW

 

May 29, 2013

 

SCI International Inc. New Choice At Home Drug Test:

Marijuana (Strip Format)

82465QW

83718QW

84478QW

82962

July 1, 2013 Infopia USA, LipidPro® Professional Lipid Profile and Glucose

Measuring System

G0434QW July 29, 2013 Alere iCup DX 14 (Cassette Dip Card format)
G0434QW September 25, 2013 American Screening Corporation, Inc. Discover Drug Test

Cards

G0434QW September 25, 2013 American Screening Corporation, Inc. Discover Multi-Panel

Drug Test Cups

82465QW

83718QW

84478QW

82962

November 12, 2013 Jant Pharmacal Corp, LipidPlus Professional Lipid Profile and

Glucose Measuring System

 

Author: Codapedia Staff

– Source: http://codapedia.com/article_672_New-CLIA-Waived-Tests.cfm#sthash.iMpf5SlG.dpuf

Welcoming Newly Insured Patients to Your Medical Practice

At the beginning of 2014, family physician Andy Pasternak’s two-physician practice braced for an influx of new patients. But while a few new patients who purchased insurance through the federal and state health insurance exchanges had trickled in by early March, new patient demand was far lower than what Pasternak expected.
“We had sort of been geared up for the large flood of people starting Jan. 1 because there was this whole, ‘Everybody’s going to get signed up and everybody’s going to have health insurance,’ and there was a lot of concern that there were people that maybe were going to have a lot of urgent needs,” says Pasternak, whose practice is located in Reno, Nev. “We’ve had some exchange patients, but it’s certainly not been the large overwhelming flood of patients that we were kind of concerned about.”
Pasternak is not alone in experiencing a slower than anticipated uptick in new patient demand. While several factors may be contributing, technical glitches in both the federal health insurance marketplace and state health insurance exchanges may be a key driver.
Still, by the deadline of March 31, just over 7 million Americans had signed up for health insurance plans via the exchanges, according to the Obama Administration; thanks to a surge in enrollment days before the end of the open enrollment period.
While it’s difficult to determine how this will affect your practice, it’s likely that many of you will begin encountering these new patients — and it’s smart to be prepared. And even if your practice does not experience a surge of new patients, brushing up on how you handle new patients is a smart move. As patient satisfaction plays a growing role in reimbursement, and as more payers ask patients to shoulder more of their healthcare costs, your new patient orientation policies and procedures should change accordingly. Here’s how to ensure that you are efficiently and effectively welcoming new patients to your practice.
Assess and update
Start by assessing whether your new patient orientation documents need to be updated or expanded. These documents should outline your practice’s basic policies — for example, how to schedule appointments, how to request prescription refills, and who to contact when questions arise, says Gail Levy, founder and president of The Levy Advantage consulting firm. They should also outline your practice’s payment policies, letting patients know if you require them to pay copays at time of service, how you handle past due balances, and so on, she says.
If your practice is encountering patients who are newly insured, consider adding a glossary of key health insurance terms to your new patient education materials. A December 2013 study published in Health Affairs found that fewer than 1 in 4 uninsured Americans understands key terms like deductibles, out-of-pocket spending caps, or provider networks. The more informed your patients are about how their insurance works, the easier it will be for your practice to collect what it is owed for services.
Distribute copies of patient orientation materials to your new patients by mail, e-mail, or in person, preferably prior to their first appointment, says Audrey “Christie” McLaughlin, of medical practice consulting firm McLaughlin Sales Group LLC. If you significantly updated these materials, distribute them to all of your patients at their next appointments. Also, post the materials on your website and/or your patient portal so they are readily accessible to patients, she says. “Now is the time, when you have this influx of new patients, to look back and review how you have been orienting new patients to the practice from the get go, and get that information out there.”

By: Aubrey Westgate

– Source: http://www.physicianspractice.com/medical-billing-collections/welcoming-newly-insured-patients-your-medical-practice#sthash.iPUQXiOk.dpuf